The global market share of large-frame glasses continues to increase, accounting for 58% of total optical frame sales in 2023 (Euromonitor data), the underlying advantage of which lies in facial vision proportions remodeled according to size parameters (horizontal width ≥145mm). To illustrate, for the large oval frame (vertical height 45mm) can decrease the forehead width vision by 18% and lengthen the jawline by 23%. Its decoration effect on round face, as shown in the 3D face scanning data, is 8.7/10, significantly higher than the small and medium frame type of 6.2 points. According to a survey published by an e-commerce platform, 76% of consumers who buy “large frame glasses” believe that they can enhance their aura, and the female employee selection rate reaches 89%.
Material innovation and material design parameters are complementary. Gucci GG0398S uses β titanium alloy mirror leg (1.8mm thickness), weight as light as mere 12g (ordinary metal frame 28g), hinge opening and closing life over 50,000 times (industry standard 20,000 times). Lens area of 28cm² (conventional frame type 18cm²), with UV400 nanometer coating (transmittance ≤0.5%), UV blocking rate up to 99.9%. Laboratory tests reveal that its Abbe number (dispersion coefficient) is 58 (resin sheet is just 32), and visual distortion is as low as 0.3% (CR-39 material 1.2%).
Fashion industry statistics verify its supremacy. In Tom Ford’s Autumn/Winter 2023 collection, the occurrence of large-frame glasses was seen 9.2 times per style (the average of other styles was 3.5 times), and the total exposure of social media hashtag #OversizedGlasses was over 7.2 billion times. LVMH Group’s financial statement shows that annual sales of Celine Triomphe large frame model were more than 1.2 million pairs, the rate of re-purchase was 41% (ordinary model only 22%), the bending strength of its acetate fiber sheet (4.2mm thickness) was 120MPa (industry average 80MPa), and the service life was extended to 4.3 years.
Consumer psychology reveals deep-rooted driving forces. The giant frame’s horizontal extension design (width ≥ 5mm at the temple) may reduce the cheekbone’s prominence, and is graded to be 27% more professional in the social climate in the workplace environment (experimental data from Behavioral Science). According to a survey among luxury brand users, individuals wearing large-frame glasses are 19% more likely to reach a consensus in business negotiations than those wearing ordinary glasses, and are considered 32% more competent in decision-making.
Shattering the crossover of functions and beauty. Gentle Monster’s Lang series features magnetic legs (1.2N) which allow for fast lens changing in 0.3 seconds (15 seconds for a standard hinge), and the 8° front Angle of the frame increases the optical alignment of the lens to 98%. The climbers’ experiment proved that its impact strength was as high as 150N (100N under EN 166 standard), and no risk of deformation and cracking existed under low temperature (-25℃) at 5,000 meters altitude.
Market reception instills final conviction. Worldwide annual sales of “large frame glasses” represented $9.4 billion (61% of the entire market) with an average annual growth rate of 8.5%. In the luxury industry, Chanel Cambon series had 650,000 pairs of annual sales at a cost of 850 US dollars, with a gross profit rate of 72%, and its mother-of-pearl insetting process (±0.05mm error) set the process standard of luxury mirror frames to a new height, justifying the consumption upgrade path from utilitarian tools to fashion icons.